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PRICING
AND INTERNET MARKETING PROGRAMS:
An
Initial Set Up Fee, based on your number of pages, includes a Google Analytics Account where you track your
progress
including your
Visitors, Traffic Sources, Content and Goals. Your visitor information
includes New vs. Returning, Trends, Loyalty, where they were from and there are
User Defined Values. Your Content Reports include Content by Title,
Content Drilldown, Top Landing Pages and Site Overlay. You may set
up filters so that your own visits don't count, and there is a ton of free
information including Conversion University.
An initial overview of
what you need to do to make your site user friendly is provided.
It is important to look at the
home page and landing pages and how they interconnect. In addition, it is
important to consider the number of links internal to the site and external to
the site. We check the links on the page to make sure they are valid.
We develop (or check)
your sitemap,
linking all your pages. The sitemap contains
links to most or all of the pages on
your web site. The sitemap will be on the bottom of each of your pages and (in
another format) will be submitted to Google. It is important to update the sitemap when pages are added or
deleted.
We also
provide an analysis of your competition and where you stand in the rankings on
the major search engines.
The fee includes these services on up to eight pages. If you require
more, there is a $50/page additional fee.
* Set up fee
(not applicable to current customers)
Dawn Cassara
is a 3rd degree black belt, so packages are named according to level.
All packages include hosting, normal working hours (CST) customer
service, and 24/7 access to the Administration Interface along with your package
contents. Each package price includes up to 20 pages.
The
White Belt Campaign - minimum required
$ 400.00 per month with a 12 month contract
(6 hours/mo)
Our
minimum package is a maintenance package which is only an hour per month and
only includes submitting your site to Search Engines, changing keywords and pages as required and as time allows. This package
will keep Google from classifying your site as abandoned and will help on your
ranking with the search engines in time. It does not work on increasing
your rank or hits.
The
Yellow Belt Campaign
$ 550.00 per month with a 12 month contract
(10 hours/mo)
Our
Yellow Belt package includes the White Belt package and
includes submitting your site to search engines, directories and other sites, researching
and changing keywords and pages as required and as time allows. This package
will also keep Google from classifying your site as abandoned and will help on your
ranking with the search engines in time. We will train you how to set up your
Google Site Statistics tools, which will allow you to see the
progress made with you on your web site.
Pay Per Click Ads begin at Blue Belt Level
The
Blue Belt Campaign
$ 750.00 per month with a 12 month contract (5 hours/mo)
The Blue
Belt Campaign begins with a keyword analysis. We
our software and
tools to discover the best keywords for your site based on content and
rankings. We also examine and adjust each page title, metatag,
image alt tags, and actual text (up to six pages) each month.
Each page is evaluated for content relevance,
keyword density, and target word usage in addition to the placement of keywords
on the page. These elements must be changed bi-weekly or Google will class you
as abandoned, which will affect your page rank.
Your web
site is submitted to major and minor directories and search engines mo. Any fees
for directory submission are paid for by the web site owner, if approved, and are not
included in the monthly fee.
This package does include one PPC
(or Google Adwords) campaigns ($100/mo) where you pick the location for it to
run. We will
train you how to set up your Google Site Statistics tools if you wish, which
will allow you to see the progress we are making with your web site.
The Brown Belt Campaign
$1000.00 per month with an 10 month contract
(22 hours/mo).
The Brown Belt Campaign begins with and includes the
previous programs, but will encompass up to 12 pages. After each page of the
web site is examined for page structure and content, we make suggestions for solutions
to pages that are light on content and may have flashy visuals that use up the
valuable real estate on your site. We also examine each page title,
description metatag, image alt tags, and actual text. Each page is evaluated
for content relevance, keyword density, and target word usage in addition to
the placement of keywords on the page. We offer recommendations for keywords
for you to use (based on content, ranking usage, etc). We will make the
changes that we can, depending on permission and access to your site code.
This campaign includes a larger amount for your PPC (pay per click - ex: Google AdWords) campaign
($200/mo) – based on your needs. The client decides the locations for each
ad to run. This fee is included in the package.
We spend
time looking for quality,
reciprocal links and making changes to your site. We set up smaller, one
page sites for landing pages that we gear a marketing campaign around so that we
can create the links you need to raise your Page Rank. You need a minimum
of 4/10 PR to be listed on most credible directories.
We will find and
suggest directories, BLog opportunites and organizations that your business or
organization needs to join. We do not write content or do this for you -
you must provide newsletters and articles. We do the research and make suggestions.
The
Black Belt Campaign
$1500.00 per month with a 10 month contract
(40
hours/mo).
This is the
best value for the money that we offer if you have an eCommerce site.
We will promote your business on a day to day basis, constantly researching
keywords, links, directories, BLog opportunities, communities or membership
opportunities, and making the text changes that tell Google your site is still
active.
This
campaign includes all of the services included in the previous campaigns
with submission to additional relevant directories and BLogs, and finding additional quality, reciprocal links. Links serve many
purposes including helping the robots find other pages in your site. We
implement links in the right quantity per month - too much and Google bans the site,
too little affects SEO.
This
package includes a monthly submission to all MAJOR search engines, including your site
map to Google. We continuously analyze and research the SEM industry as the
technology changes - we will apply these changes immediately. The search engines
are continuously changing to reflect new ways to analyze and index pages. We
help them by managing the link text and sitemaps. Our content management system allows
immediate reflection of changes to a web site.
We constantly review each page and make
suggestions based on the new information we gather from our ongoing research and
the SEO/SEM management tools that we use. We work with you on a day-to-day basis to create these
new pages, sites, ads - whatever you need.
The Master Campaign
Custom priced to the larger organization needs
If you are
competing on a national level, this is the campaign for you.
This campaign includes all of
the services in the previous campaigns. We employ additional research and
development on the content of the web site, analysis of competition and
employing additional marketing strategies. Additional time is spent
analyzing what methods are making conversions on the web site and which need
more work. Additional time is spent generating and employing optimal
keywords on each page.
We help with submission of articles relating to the
service or product offered on the web site to relevant sites for potential
submission (containing benefits to the reader generating more possible traffic
across the site).
Analysis of what is working for you
(and what is not) is very important. We provide reports and statistics so
you know what we are doing. Since all SEM is trial and error when
you are starting out, over time and with the reporting we can help you realize
exactly what you need to do to make the ROI that you need.
We will
manage your PPC campaigns, which is the best way to generate traffic across your
eCommerce web site. We work with you to create these ads, providing a
title, body text and a link to the page to which you want to direct visitors.
We help you select keywords with each ad, bid on those keywords. The
Campaign is researched, developed, and run with a management schedule.
With this
plan, we provide additional sites, over time, featuring your best products and
linking back to your original site. We help you create your own "link
farm", along with giving you free ads on our WEBLinks
Informational sites.
Optimization and Marketing Goals
The ultimate
goal of a business
is making a sale of a service or product. Maintaining a site that is clearly
understandable and easily navigated may be the determining factor for conversion
(making that sale) and whether a customer returns for a future purchase. The
desire is for your web site to be positioned high in the results for your key
words, and the
optimization of your web site can directly influence how your business is
positioned in the result of a search. All different kinds of customers are using our products from
e-Commerce to Organizations. Our Clients can have a free ad on StLouisBLinks.com
or you can get a discount on advertising on any of the other hundred cities that we
have BLinks for. BLinks (web links) are like BLogs (web logs) and contain
all the informational web links for each of the areas that might be of interest
to visitors, new residents, and current residents for everything from schools, utilities
to events. You can also have a BLog on our BLinks sites for a discounted rate.
We suggest that clients join every group that you can that will
list you on their web site, every Chamber of Commerce, every business group
that you have time and money for, and especially do a search of other sites
that list services in your area and give them your site to list. We provide
every customer with over 100 links if they use our SEO/SEM services, but the
more links you have, the better rankings you'll receive from Google and the
other search engines. Again, you can also have a BLog on our BLinks sites for a
discounted rate.
We have shown that we can provide ROI – if you think you can do it on your own
or that you don’t have the money to put into SEM, then you really need to do
more research on the internet and read more about it, because no matter what
organization you are with, you really can’t afford not to market your site.
We have employees that do only SEO and SEM – it takes training and special
tools and software.
There are
many tools that we use to provide you the best SEO/SEM for the
money. We keep our starting prices as low as possible so that our customers
can grow. We are always doing research for you and we are always learning as
well. We will work diligently to provide you the best service possible. A web
site without SEO/SEM is an unseen site and no matter how nice it is, it will
never make you the ROI you need or want.
Time is Money. We can
save you BOTH!!
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